USING THE OVERVIEW EFFECT TO BRING HUMANITY TOGETHER

Powerful Marketing Messaging Available Only From Space

A pandemic that has tested everyone of us. A mental health crisis and an uncertain business environment resulting from quarantine and social distancing. Protests bringing attention to problems of racism left over from the past that are still present today. The ongoing challenges of climate change. The world is facing an instrumental amount of challenges together.

From first glance it looks bad. But from another perspective the world is fighting together in solidarity. Never have humans acted in unison as we did to flatten the curve. Never have protests against the common enemy of racism extended out to countries all over the world. Never have we seen a global urge of action towards climate change like today. Never before have we had a globally minded populace working to address our modern challenges together. The world is putting aside distance and background to form a new team, THE ONE HUMAN TEAM.

While there is a beautiful future ahead of us, humanity right now is hurting. The world needs brands to step up to bring a message of global unity, and help lead the world in this time of uncertainty. Through the overview effect, imagery from space does that more sentimentally and with more power than any message originating from Earth could.

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What happens to your brain when you see Earth for what it really is; a delicate biosphere surrounded by the infinite volatile vat of the unknown?

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ONE WORLD SPORTS THEME COMMERCIAL CONCEPT

Using The Overview Effect In Marketing

When astronauts saw Earth from afar for the first time, they described a cognitive shift in awareness after seeing the planet "hanging in the void." NASA astronaut Ron Garan explains this incredible feeling in his book, "The Orbital Perspective." As I approached the top of this arc, it was as if time stood still, and I was flooded with both emotion and awareness. But as I looked down at the Earth — this stunning, fragile oasis, this island that has been given to us, and that has protected all life from the harshness of space — a sadness came over me, and I was hit in the gut with an undeniable, sobering contradiction. In spite of the overwhelming beauty of this scene, serious inequity exists on the apparent paradise we have been given. I couldn't help thinking of the nearly one billion people who don't have clean water to drink, the countless number who go to bed hungry every night, the social injustice, conflicts, and poverty that remain pervasive across the planet. Seeing Earth from this vantage point gave me a unique perspective — something I've come to call the orbital perspective. Part of this is the realization that we are all traveling together on the planet and that if we all looked at the world from that perspective we would see that nothing is impossible."