There are very few firsts, and that's why first get remembered. The names Orville and Wilbur Wright are remembered for the first flight. The Green Bay Packers are remembered as the first Super Bowl champions. Neil Armstrong, remembered as the first Human on the moon. Now you have the chance to be remembered as a first: The First Space Marketing Campaign.
"So I made history. Now what?"
See what novel engagement and out of this world marketing you can accomplish in space.
In the 80's, the space race was no longer between the United States and the Soviet Union, but Coca-Cola® and Pepsi®. These two brands battled each other for who would be the first soft drink consumed in space. Pepsi® spent $14 million dollars developing their beverage can; today that's worth over $33 million. (Don't worry, we cost much less than that. And you get a satellite, not a can!)
The specially engineered beverage cans flew on the shuttle Challenger in 1985. But the space rivalry didn't end there. In 1996 Coke® again sent their beverage to space on the shuttle Endeavour. Pepsi® responded by paying Russia for their Cosmonauts to pose with a 4 foot replica Pepsi® can during a space walk.
Pepsi® seemed to burst a bubble with Russian space advertising. Pizza Hut®, RadioShack®, and an Israeli brand of milk followed suit and paid Russia for their own space marketing stunts.
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